Per Inquiry Advertising from Spotlauncher
Advertising on the radio can be an efficient way to reach countless numbers of new clients across the country, but that certainly doesn't mean it’s risk-free. That’s why Spotlauncher is proud to offer per inquiry advertising that can help take some of the risk out of the process and guarantee you'll get the desired number of sales and leads out of your radio advertising campaign.
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But how does PPI advertising work? Here's a brief overview of the performance based model that we use for our per inquiry advertising system:
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Review historical data: We first complete a thorough analysis of your company's products and/or services and your advertising and sales figures to develop a clear understanding of the opportunity that exists.
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Establish metric and payout: Once we've developed this analysis of your business, we'll put our expertise to use in calculating the PI advertising measurement metric (calls, clicks, acquisitions, etc.) and the payout ($30 per call, for example) that will maximize the results for both parties.
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Develop creative – Next, we'll utilize our production skills to craft the creative aspects of your campaign, at your discretion. If you already have radio ads, we'll evaluate them and determine if any changes need to be made in order to maximize the results.
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Test and tweak – All our PI radio campaigns start in the test phase, running small amounts of media and scrutinizing the numbers. If any problem areas arise, whether in the creative, media mix, call center, or other areas of the process, we'll make the necessary adjustments and keep testing until we hit the desired numbers.
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Ramp – Once we consistently reach the targeted numbers, the testing phase is completed and we ramp up your campaign, utilizing our various distribution resources to deliver large-scale profitable results.
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As you can see, we take great care and put lots of hard work into every aspect of your per inquiry advertising campaign. Plus, our large number of contracts with radio networks nationwide gives us access to thousands of stations and huge blocks of national radio network time with which to test and implement your per inquiry radio advertising campaign. These vast relationships, along with our proven experience in producing powerful and effective radio spots, makes us your No. 1 choice for all-in-one PPI radio advertising solutions that get results.
For more information on per inquiry advertising and how Spotlauncher can give you consistent profitable returns on your advertising dollars, contact us today.
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